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Sunday Times Style Guide, Nov 26 2006
We have been chosen the stockists for the Nabaztag by the style editor, Fleur Britten from the Sunday Times Style Guide
Why did she select us?
We demonstrated to Fleur, how to set up the Nabaztag, showed her various uses of 'select' Nabaztag services as chosen by us that would fit well with her daily lifestyle. That's what we believe in... allowing our customers to have a play with working products/services at our showroom, understand their daily lifestyle needs and inspire them with possibilities they wouldn't have come across typically.
If they take up to the idea, we also show them how they can customise their Nabaztags, what others are doing with theirs...or even point to open-source widgets that they can download.
Teenage kicks
Stun them into silence with cool presents to impress their mates. Nabaztag rabbit, £80, a WiFi-enabled, internet-connected robotic rabbit, by Violet, from the Digital Wellbeing Showroom in The Shop at Bluebird.

We are in Cool Hunting Nov 2006

Ami Kealoha, the managing editor of Cool Hunting visited us during the London Design Festival. She wrote a feature on into The Woods- whose private view launch is today at the Shop at Bluebird.
One of the highlights of the London Design Festival this year was the launch of Digital Wellbeing (DWB) , a retail space that curates a rotating collection of tech-based products based on a themeCool Hunting
Worldchanging- October 2006
Digital Wellbeing and deglamourising choice
Excerpts from the article by Sarah Rich, Worldchanging-
She mentions how Digital Wellbeing is :
developing systems and infrastructure that can unsnarl the consumer paradox and take simplicity and sharing into trendsetting domain.
By putting -
...heavy emphasis on the relationship between user and object, and the streamlining of options to facilitate more authentic customer satisfaction while marketing less stuff.Sarah Rich You can read the complete article here
Icon Magazine, Nov 2006
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Digital Wellbeing Labs
This shop-cum-digital showroom in The Shop At Bluebird contains appliances ranging from hard drives shaped as Lego to dinky MP3 players. Hi-tech couture and work from interaction designers are also on display, providing much needed respite from all the electronic gadgetryLondon Design Festival 2006 - Marcus Fairs, Editor Icon Magazine
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Dazed & Confused, Nov 2006

Bytes 'n' bobs Digital Wellbeing Labs
We were interviewed by Henrietta Thompson for Dazed & Confused's Technology section in its November issue. You can read the full article here. (PDF) 1.3 MB



