Digital Well Being

The Team

"You can design award winning products, develop the technology, conduct deep anthropological research around the world, chart interaction architectures, create prototypes, perform user tests, develop marketing and brand strategies ... in the end, if your product is placed on a shelf or website within a poor customer experience, and the sales person cannot formulate the benefit beyond the features of your product in comparison to others, your product will fail in the market place.

We are setting out to bring inspiration, not just choice, into the retail experience of digital lifestyle products and services. We believe in the celebration of simple, elegant, digital behaviours and are establishing the first dedicated digital lifestyle showroom in London."

Digital Wellbeing Labs are Alexander Grunsteidl and Priya Prakash

Alexander Grunsteidl

Alexander's passion lies in creating expressive, yet simple interactions, for both product and service touch-points, which represent a brand; making the intangible, tangible. He has expertise in user centric design, interface prototyping, interaction architecture, marketing and branding since 1987.
Most recently he spent 8 years as senior interaction architect at IDEO. He has been involved in a spectrum of international projects ranging from expressing brand values through product interactions, service design strategies of mobile Internet portals, to designing user interfaces for medical equipment. He has contributed to projects like the Vodafone Simply mobile phone, Prada in-store interactive experiences, interface rationalization strategy for Merloni white goods, design study of a mobile transaction device for 'Bottom of the Pyramid' field applications with HP in Uganda and the minimal interface for the award winning My-Way Olivetti portable photo printer. Other clients have included - Nokia, France Telecom, T-Mobile, Beeline, Shell, Visteon, BMW, NCR, Lilly, Varian, Roche, Bayer.
Prior to IDEO, Alexander was at the Apple Research Labs in Cupertino, developing innovative interactions for mobile platforms such as the Newton. Alexander holds an MA in Computer Related Design (Interaction Design) from Royal College of Art. London and a BA in Industrial Design from The Design Academy in Eindhoven.

Priya Prakash

Priya Prakash translates business vision into design strategy by developing pioneering digital products or services from concept to delivery for principal global brands. By crafting prototypes to attract further funding and management buy-in for new innovations to managing the final implementation, her expertise is in creating new forms of iPTV(internet protocol TV) distribution channels and experience formats for traditional broadcast media content.
Her passion lies in helping people navigate, find and share media that sparks conversations and allows for seamless experiences across platforms, in an increasing fragmented, supposedly on-demand world with too much choice. She has won several awards for her projects such as the Royal Television Society award for Interactive Media Player-BBC's first iPTV player.
Recently appointed as Innovation executive in Future Media & Technology, she works with young digital startups to help drive innovation within BBC, by harnessing external thinking and fresh ideas to get implemented within the BBC context in a meaningful manner.
Outside of work, she indulges in her pet interest of studying people's relationships with their daily digital products and has been questioning current business models around digital lifestyle retail. She believes customers are exposed to too much choice and features and are not being advised of the actual benefits nor are they being inspired by how it all fits in with their everyday life.
Prakash holds an M.A. in Interaction Design from the Royal College of Art in London.